CityGuy

The building at 600 Broadway (six floors), at the corner of Houston, was sold for $71 million. While the Pottery Barn was a reported casualty, there might be another: The huge DKNY painted sign on the side of the building.

WWD reports DKNY lost the right to use the wall this month. Clothing retailer Abercrombie & Fitch will be moving into the building with a 40,000 square square foot store (multi-level, as the building is a total of 65,000 square feet), which suggests A&F wanted category exclusivity...and maybe a picture of half-naked frolicking young men?

PaullyInNYC

this was a pleasant ad and although i never paid too much attention to it, i did happen to gaze at it when i was either sitting in a cab at a traffic light on Houston St. Its sad to see it go but NYC is all about change!

nycking

Obviously at its core, its an advertisement. But I think its iconic enough to warrant preservation. Before you go nuts - what is the difference between this and the Pepsi-Cola sign in Queens?

SwimCoach

While I'm the last to get all weepy over losing advertisements in the city, this one is an actual work of art. Besides, consider what it will be replaced with.

PaullyInNYC

So true! More I look at it I realize how great this artwork is. It takes up the side of a building 6 floors high, this was not an easy art project! Who is going to want to see a picture of half naked dudes on that side of the building?

lauren

i wont mind seeing half naked dudes ... but that artsy DKNY ad was kick@Ss

CityGuy

drove by the ad this past weekend and noticed more people standing on the median that divides houston street, taking pictures of the ad.

Whats really ironic is that i live in lower manhattan and i never see ads being painted ... how do they get that artwork up there sooo quickly?

bigapple

It will def hurt to see this go! I for one think this is a landmark that should def not be taken down!

PaullyInNYC

is this picture gone yet or is it still viewable?

CityGuy

yea its still up